Bajaj Auto has quietly shifted the goalposts for electric two-wheelers in India. The company has launched the Chetak C25 electric scooter at an introductory ex-showroom price of ₹91,399.
This move places a well-known brand squarely in the most competitive segment of the market. For many Indian families, the electric vehicle conversation often stops at price. The C25 appears to be a direct answer to that concern.
Price Talk
The announced price point is significant. It brings the Chetak name closer to a wider audience, according to industry reports. This pricing is seen as a strategic entry into the high-volume, sub-one-lakh segment.
City Use
The scooter’s specifications suggest a focus on urban utility. It uses a 2.5 kWh battery with a claimed range of 113 kilometers. Its top speed is reported to be 55 km/h. Early indications suggest it is designed for shorter, frequent city trips rather than long-distance travel.
Daily Design
Visually, the C25 retains the familiar Chetak shape with subtle updates. The front apron is cleaner, and the turn signals are now on the handlebar. The seat has been made flatter, which may improve comfort for daily commutes. It offers practical features like under-seat storage and Bluetooth connectivity.
Market Shift
The launch reflects a broader shift in how companies view electric mobility. It is increasingly being tailored for specific, everyday needs. A Bajaj Auto representative stated the C25 is for “shorter trips, tighter streets and a growing need for independent movement.”
What It Means
For the average commuter, this expansion offers more choice. It places a trusted automotive brand’s product into consideration for cost-sensitive buyers. The final impact on a buyer’s decision will depend on real-world performance and ownership experience.
The electric scooter landscape is becoming crowded. Options now exist for various budgets and needs. The C25’s entry is a notable step in making a familiar brand more accessible to everyday Indian riders.
Disclaimer: Information in this article is based on reports, public sources, and early indications available at the time of writing. Specifications and details may change.
